Joe Reyna started the company in 2012 with the goal in mind to help small business owners have a realiable accountant or bookkeeping partner who could do more than just being their accountant such as being a small business advisor and SBA lending partner.

Joe has more than 20 years of financial management, accounting, banking, and small business experience. Joe is a previous Senior Vice President and high level banker at a Fortune 500 financial institution. Joe has started several companies including multi-million dollar businesses with more than 300 employees and over $35MM in annual sales. Joe is a graduate of the University of Utah and completed graduate level banking and finance work at the Pacific Coast Banking School at the University of Washinton.



Established in 2012, Reyna & Co works with businesses and entrepreneurs to keep an eye on their finances and maintain balance sheets. Specializing in small business accounting and bookkeeping services, we get the ins and outs of being an independent business.

We have clients that range from individual entrepreneurs and neighborhood bakeries to small design build firms. Whatever your business model or platform, you can trust us to help you find a balance between being successful and being able to enjoy your life.


Our staff includes many individual professionals who are QBs ProAdvisors, experienced bookkeepers, payroll specialists, enrolled agents and tax preparers, and seasoned SBA lending experts. Our work, our client relationships, and our commitment to service is supervised and monitored by our Founder and CEO.